PRESS RELEASE PR-2 FOR IMMEDIATE RELEASE June 29, 2009 Dr Jeff Software(tm) Announces Its First Two Product Releases MALIBU, Calif. -- DR JEFF SOFTWARE(tm) COMPANY, a new PC software industry developer, today announces its first two product releases: The "Stock Market Modeler(tm)" and the "Stock Tracker(tm)". THE STOCK MARKET MODELER(tm) The "Stock Market Modeler" product contains three separate programs, each operating in its own window: 1. Stock Market Analyzer -- for analyzing the overall market 2. Sector Cyclotron(tm) -- for tracking sectors 3. Stock Tracker(tm) -- for tracking individual stocks (available separately) The "Stock Tracker(tm)" is available as a separate subset product for those only wishing to track individual stocks. Feature: Color Coding There is extensive use of traffic light (red, yellow, green) color coding of most displayed values, including multiple levels of red and green as visual intensity indicators. Color coding is consistent throughout all three forms -- with RED indicating a SELL signal; YELLOW indicating a NEUTRAL signal; and GREEN indicating a BUY signal. STOCK MARKET ANALYZER The "Stock Market Analyzer" form in turn contains three independent models: 1. Market Forces -- 10 independent "forces" (e.g., energy, interest rates, etc.) 2. Technical Levels -- bracketed index levels of the DOW, NASDAQ, S&P500, BKX 3. Calendar -- seasonal, daily, Holidays, quarter-end, and option expirations (with pres. election years factored in) Outputs: Overall Market Value and Tomorrow Value The "Stock Market Analyzer" calculates a singular value for each of the 3 models. It then combines these 3 values into a linear user-weighted average (mean) of the 3 models to produce this output: a singular "Market Index" useful as a market index of one's own creation -- with a range of (-100 to +100). Additionally, and more significantly, a "Tomorrow" predictor value is calculated from the "Calendar" section "Day" value, the "Market Index", and a dedicated "Days U/D" cycle counter -- producing a percentage value. This value is solely a historical and cyclical computation indicating the prevailing calendar and market forces acting on the next day's market advance/decline on a percentage basis. STOCK TRACKER Investors and traders alike will want to use this form as their trading radar screen. An unlimited number of individual stocks (12 per form), also unlimited "watchlists" (1 per file), may be tracked. For each stock, 5 price levels are user input (support, entry, current, exit, resistance), and buy-sell color signals are generated for each, based on where the stock sits in this range. Additional data that is also tracked (user input), with color-coded signaling, for each stock: 1. pattern (e.g., buy rating, ETF, cup & handle, Elliot wave) 2. term (day, week, month, quarter, year) 3. cycles (days up/down compared to set limit) 4. forces (technical indicators, short interest, buy back, merger spec.) GENERAL PRODUCT BACKGROUND All Dr Jeff Software products run on PCs under Windows XP and Vista. Moreover, all products run on Microsoft's .NET middleware platform, which is built into Vista, but added onto XP (via free download from Microsoft). The .NET platform provides a very rich, stable, robust and upgradeable web-form style operating environment -- one developed, debugged and maintained by Microsoft itself. This translates into more error-free computing. All programs start up quickly once icons are double-click launched, and the main app starts immediately after a single click (hence "click-2-start(tm)") on the opening credit title block. All user supplied data is stored and re-loaded via simple menu commands (Open, Save), using Windows standard dialogs. Multiple user data files are supported per app, giving each family member the option of having their own sets of files -- while sharing a single Dr Jeff product (explicitly permitted). Or, multiple stock files can be used per Stock program. PRICING The "Stock Market Modeler", three programs in one, is a Dr Jeff "Premium" product -- priced at $15.99. The "Stock Tracker" is a Dr Jeff "Discount" product -- priced at only $3.99. ABOUT DR JEFF SOFTWARE COMPANY Dr Jeff Software(tm) Company, founded in 2006, is a developer of a broad array of inexpensive, downloadable personal productivity software products, or "PC apps", for your home PC. Our "PC apps" address the home/SOHO mass consumer market with tightly focused, easy to use, easy to install, quick to launch ("click-2-start(tm)") programs for Windows PCs -- much in the same manner as cell phone apps. Our home PC-based software products are better to use than website apps, by giving users security for their personal data (keeping it off-line), while still providing the familiarity of web forms. Moreover, Dr Jeff Software products are better than cell phone apps, since our PC apps utilize full screen, full keyboard -- with file saving and printing capability -- and our apps are downloaded just as easily. It's "back to the future of computing(tm)" -- with "Cool Tools(tm) software that runs entirely "in the comfort of your home PC(tm)". Dr Jeff Software(tm) products are organized into these eight product families: *Family Tools *Educational *Financial Tools *Entertainment *Office Tools *Phone & Network *Social Networking *Digital Living Room Dr Jeff Software(tm) Company is organized into three divisions: *Standard Products -- PC apps (in eight product families, as above) *Software Factory -- contract PC software development services *Dr Jeff's Classroom -- courseware and articles in computer science/technology, computer/tech industry, and financial literacy ### CONTACT Jeff Drobman Email: DrJeff@drjeffsoftware.com Web: drjeffsoftware.com